For more than 80 years, Eton has been producing top quality shirts out of Sweden. Named after the illustrious Eton College, their presence has long since been synonymous with excellence. So, in our eyes, what makes them stand out above the rest? Let’s take a look.

One thing that never disappoints is the sheer variety of colors and patterns. Eton actually decides which colors they plan to utilize for an upcoming season before hand, and then incorporate them into an entire line. From the subtle ecrus and soft pastels to emblazoned checks and bright purples, there is always an enormous range to see. Some of their light blues actually are an icy, almost powdery color that really shines when paired with your classic navy blazer. Color wise, they’re definitely a step above the typical light blue shirt seen in many  closets.

In terms of quality, you’ll be pleasantly intrigued. Attention to detail has always been at the heart of everything Eton does, and this translates exceptionally well to their finished product. The high quality fabrics used are exclusively made out of carefully selected Pima cotton staple fibers that are spun using cutting edge weaving technology. Each shirt then undergoes a unique finishing process which helps to give each shirt the unrivaled performance you would come to expect.

Lastly, but certainly not least, are the customization options. We carry many Eton shirts in-store, but some of the real fun is ordering a shirt specifically to call your own. You start by selecting a fabric from a large list of swatches that suits your needs. Then comes the fit, ranging from clasically comfortable to sleek and extra trim. Then finish it off with your choice of details, from collar size and spread to a multitude of different cuff options, and of course contrast buttons should you so desire. Finish it off with your own initials sewn on, and all of a sudden you’ve made a shirt that is unique to the entire world.