Lubiam is one of the few Italian companies which is still run by the family of its founder, Luigi Bianchi, who in 1911 set up Primaria Sartoria Luigi Bianchi – menswear and women’s dresses and suits.

Thanks to his enthusiasm and passion for the craft of tailoring, Luigi Bianchi soon succeeded in starting up a successful menswear firm, carrying the hallmark of excellence and “Made in Italy”, internationally-recognized.

The company is now growing and developing under the lead of the family’s fourth generation – Giuliano’s sons, Edgardo Jr., Giovanni and Gabriele and their cousin, Andrea Benedini.

The year 2011 saw Lubiam’s Centenary. Constantly committed to research, innovation and continuous experimenting, Lubiam has marked its 100th anniversary with success, establishing itself in Italy and the world as a company that continually reinvents itself and its high quality products, without forgetting its own history and tradition.